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According to the Association of National Advertisers (ANA), multicultural consumers are becoming America's new majority, the new mainstream. In order for companies to grow and remain relevant in this evolving marketplace, they must ensure that their products and services appeal to this broad, fast growing and diverse audience. PlanetPix provides a valuable connection to the growing multicultural communities in the West through various channels and platforms. Our integrated services include:
MEDIA PLANNING, BUYING & ADVERTISING
Link to hundreds of Middle Eastern & South Asian television, print, radio and online media outlets in the U.S:
Determining budget and target market
Analyze multicultural media channels (tv-radio-print-web) for maximum ROI
Use demographic data to create innovative and measured spots for best advertising rates and spots to leverage media dollars
Distribute advertisement in multiple languages (English, Arabic, Farsi, Dari, Pashto, Urdu, Hindi and more)
Monitor advertisement; insight on how CPA can be improved
Single invoice on all placements, saving time
SPONSORSHIP PLACEMENT
We match brands, companies and sponsors to unique multicultural events and programs for targeted exposure.
CULTURAL ADVISORY SERVICES & TRANSLATION
Our team has linguistic and cultural experts, ensuring appropriate consulting, translations or subtitles to Arabic, Farsi, Dari, Pashto, Hindi, Urdu and more. Services include:
Subtitles for tv and video advertisements in multiple languages
Voice-over translation of your existing tv/video ads, providing a cost effective solution vs. production of new commercial
MARKETING
PlanetPix has an extensive multicultural email database and social media network that can help promote any brand, project or event successfully. We can link your brand, service, or event to target audiences through:
Social media & web marketing
Community & grassroots outreach
Culture & lifestyle marketing
Event promotions
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